THE EMERGENCE OF A NEW RELIGIOUS TRAVEL SEGMENT: UMRAH DO IT YOURSELF TRAVELLERS (DIY)
نویسندگان
چکیده
This research examines the rise of a new religious travel segment – Umrah Do It Yourself (DIY) travellers. While Hajj is fifth pillar Islam, minor Muslim pilgrimage that can be undertaken at any time year, while still playing crucial role in completion rituals. In past, was managed by an authorised agent, who makes all necessary preparations, from flights to trip itineraries. Recent years have seen upsurge travellers prefer not utilise services such agencies, but instead, make their own arrangements. The decision Saudi Arabian government launch Tourist e-Visa September 2019 has opened window opportunity for legalization DIY journeys. objectives this study are (i) explore motives contribute success DIY, and (ii) factors support facilitate DIY. data were obtained via 20 semi-structured interviews with findings show flexibility, spirituality, budget impact on motivation. Additionally, suggest information sources, quality, companionship/new friendship, familiarity choice travel. contributes growing scholarship market beyond studies independent Findings provide suppliers industry participants understand as basis producing relevant tourism products services.
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ژورنال
عنوان ژورنال: Geojournal of Tourism and Geosites
سال: 2022
ISSN: ['2065-1198', '2065-0817']
DOI: https://doi.org/10.30892/gtg.40104-800